In keeping with market analyst Danny Sullivan, the phrase "search engine optimisation" most likely came into use in 1997. Sullivan credits Bruce Clay as one of several very first men and women to popularize the phrase.[seven]

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In February 2011, Google declared the Panda update, which penalizes websites that contains articles duplicated from other Internet websites and resources. Traditionally Internet websites have copied articles from each other and benefited in online search engine rankings by partaking in this observe. nonetheless, Google implemented a different system that punishes sites whose written content is not really unique.[33] The 2012 Google Penguin tried to penalize Web sites that applied manipulative methods to improve their rankings on the online search engine.[34] Though Google Penguin has long been presented as an algorithm aimed at preventing World-wide-web spam, it really focuses on spammy links[35] by gauging the quality of the web sites the hyperlinks are coming from.

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Google Maps commenced like a C++ desktop program produced by brothers Lars and Jens Rasmussen at where by two systems. In October 2004, the organization was acquired by Google, which transformed it into a World-wide-web application. soon after added acquisitions of a geospatial information visualization organization and an actual-time targeted visitors analyzer, Google Maps was released in February 2005.[two] The service's entrance close makes use of JavaScript, XML, and Ajax. Google Maps gives an API which allows maps being embedded on 3rd-social gathering Web-sites,[three] and provides a locator for businesses as well as other organizations in a lot of nations around the world.

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